While Los Cabos and Cancun seem to always be in the news as appealing Mexican destinations, Puerto Vallarta has been keeping a low profile in the background.And while the spotlight's on them, it is actually Puerto Vallarta that has created this country's largest resort real estate market - more Americans own homes in “PV” than in the other two cities combined. As Puerto Vallarta and Riviera Nayarit grown over the years, it has become necessary to continually revisit how real estate regions and sub-regions are divided, to assist people in finding and navigating through the many popular real estate neighborhoods. At the Vallarta Lifestyles Publishing Group (VLPG) we have established the following real estate zones: First,we refer to the entire region from Barra de Navidad in the south to San Blas in the north as Costa Vallarta. Costa Vallarta encompasses Puerto Vallarta (or the Bay of Banderas), Riviera Nayarit (north of Vallarta to San Blas) and Costalegre (Puerto Vallarta south to Barra de Navidad). Within these three zones we have identified 12 principal regions, which are, starting in the south: Costalegre, South Shore, El Centro (downtown Puerto Vallarta), Hotel Zone, Marina Vallarta, Airport-Jalisco, Airport-Nayarit, Flamingos/Nuevo Vallarta, Bucerias/La Cruz, North Shore and Riviera Nayarit North. Most of these Regions are broken down into smaller Sub-Regions, to make regional identification even easier. The most popular real estate towns and communities within Costa Vallarta are Puerto Vallarta, Marina Vallarta, Nuevo Vallarta/Flamingos, Bucerias, La Cruz, Punta de Mita, Sayulita, San Pancho and San Francisco.